Case Study

As Rowan began to increase its capital spending locally, the city of Glassboro saw a unique opportunity to leverage the Rowan investments by developing a plan for the transformation of the downtown area leading to the university. This plan ultimately became the $476 million, mixed-use development of Rowan Boulevard. In the city of Glassboro more than 30 percent of school-aged children qualified for the free lunch program and 20 percent of families earn under the poverty line. The growth that was transforming Rowan was noticed by the former mayor of Glassboro and the business community. Policy and business leaders were encouraged by the growing student market for retail services, housing and food coupled with the university’s strategic focus on becoming an “engine of growth” for Southern New Jersey. In 2008, the town purchased and demolished rundown properties to make way for the development. The Rowan Boulevard design plan generated significant interest by developers, in part because it included lease-back arrangements with the university for student housing and academic buildings.

The South Jersey Technology Park at Rowan University is located approximately one mile from the Rowan campus. According to Dr. Beena Sukumaran, who directed the management of the park for Rowan, the growth of business and investment in the Glassboro area was initiated in partnership with a local philanthropist, Sam Jones, who donated $1 million in 2006 for the establishment of the technology park. According to university literature, “The mission of the Technology Park is to establish a technology based entrepreneurial economy; expand and strengthen the unique research and learning environment of Rowan University; and create value for its surrounding communities in their economic, physical and social development.”

Links to relevant articles:

  1. Rowan University: A Blue-Collar Soul

Case Study

Arizona State moved its schools of nursing and journalism and other programs into a once-blighted section of Phoenix in a project that includes student housing and private development. Part of the anchor institution model is to invest in a suite of different programs and initiatives meant to connect them with the community. At ASU, the building of the Downtown Phoenix campus helped to revitalize the area and spur continued growth. “ASU does work in this anchor institution model but we’re a little different. Take the Downtown Phoenix campus for instance. We built a whole brand new campus. That’s not happening at a lot of institutions. So we’re engaging in those revitalization efforts in part by building brand new campuses, and when we’re doing that, we’re also investing in things like Civic Space Park, which is public, but it’s still connected to the campus because we have very open boundaries. ASU is growing in a polycentric model, which means we have multiple campuses and little hubs but we’re one institution.” Meagan Ehlenz

ASU hosted Impact Experience to lead a collaboration experience in March of 2019 amongst tribal leaders, university leaders, fund managers, philanthropists, and community leaders to discuss potential equitable and inclusive strategies for Opportunity Zones in Arizona. The conversation focused on finding solutions across sectors to encourage collaboration and ensure inclusive and equitable economic development that focuses on the social and environmental impact of  Opportunity Zones in Arizona. This collaboration was highlighted in Forbes in September of 2019. 

Links to relevant articles:

  1. More universities and colleges reach out to boost their home communities – The Hechinger Report
  2. Study: Universities’ revitalization efforts in neighborhoods, cities is beneficial but nuanced – Arizona State University
  3. Impact Experience
  4. Opportunity Zones: We’re Doing It Wrong